About us
Employer brand specialists who work alongside your team.
We are an Australian team of strategists, writers, designers and film makers, working with HR and talent leaders to attract and keep the people their organisations need.
Meet the team
Why we exist
When people love their work and are good at it, the world is a better place.
Every organisation already has an employer brand. It exists in what your employees tell their friends, what candidates read before they apply, and what people say on the way out. It is there whether you have written it down or not, and whether you like it or not. Our work is to find what is genuinely good about working with you, say it clearly, and make sure the right people hear it.
We work alongside your team rather than presenting to them. That starts with understanding what you are trying to achieve as a business as well as an HR function, and it carries on through the consultation, the words, the creative and the campaigns that put it in front of people. Most firms hand over a promise and a set of guidelines, then leave before anything changes. We stay for the part where it reaches people.
Someone who loves their job and does it well changes more than a company's numbers. They go home better, they support the people around them, and the effect carries further than anyone measures.
You can expect us to be open with you, flexible about how we work, and straight about what we think will help. We meet organisations where they are rather than where a proposal template says they should be. Clients tell us the work is enjoyable, which matters more than it sounds, because a project your team dreads is a project that stalls.
Our story
How we got here.
More than 50 employer brand projects later, the work still starts the same way, by listening to the people already doing the job.
Before 2016
Twenty years in brand and talent
Sean's twenty years across brand and talent, from agency work with Microsoft, MasterCard and Coca-Cola to six years at Hays and six as one of LinkedIn Australia's founding employees.
2016
The business begins
The business starts as a marketing agency, taking on employer brand work for clients who could not find that expertise anywhere else.
2022
It's the People launches
It's the People launches as a dedicated employer brand consultancy, built on work that had been running for years before it had a name.
2024
The first Australian EVP Summit
The first Australian EVP Summit, bringing together around 150 of the country's HR, talent and employer brand leaders.
2026 and beyond
A national team
A national team across strategy, creative, film and recruitment marketing, working with employers from high growth technology firms to health, construction and government.
The team
The people behind the work.
Sean Withford
Co-founder
Twenty years across brand, recruitment and employer brand, including six years as one of LinkedIn Australia's founding employees.
Rich Rowe
Founding Partner
Twenty years in corporate marketing, including a decade at Michael Page as global marketing director.
Hollie Colquhoun
Creative Services Director
Marketer and creative who leads our visual work. A prolific artist outside work, with millions of views online.
Patrick Fothergill
Client Services Director
Runs our client relationships and keeps projects moving, from schedule and review cycles through to delivery.
Behind them sits a permanent team of strategists, copywriters, videographers, designers and recruitment marketing specialists, based in Barangaroo.
Our values
Three things we hold to.
Think big
We start with what you are trying to achieve as a business, then work out what would actually get you there.
Get it done
Plenty of good thinking never ships. We would rather be the team that delivered it than the one that recommended it.
Enjoy the work
Good work comes from people who like working together, and clients feel the difference in how a project runs.
Twenty minutes, your goals, and an honest view on what would help.
Book a 20-minute EVP chat
Book a 20-minute EVP chat
Let's talk about where you're heading.
More than 50 EVP and employer brand projects delivered.