Recruitment video production starring your own people.

It starts with a conversation about what you are trying to achieve and who you need to attract, because that decides what is worth filming. From there we work out which stories carry your promise best, which people should tell them, and where each film will be used once it exists. Then we film, edit and deliver. The part most people underestimate is the thinking before the camera comes out. A film made without that becomes a nice piece of footage that nobody knows where to put.

This is the part we are genuinely good at, and it is what separates employer brand storytellers from videographers. We send your people something ahead of time so nobody arrives cold, then we spend real time with them before we start filming. We deliberately avoid scripting, because reading someone else's words is exactly what makes a person look wooden. It takes longer than a standard shoot, and that is the point. What you get back is people sounding like themselves, which is the only version a candidate will believe.

That depends on what you are making, so we scope it with you rather than selling a fixed bundle. Typically it includes your main film plus shorter versions for social, job ads and your careers page, in the formats each platform needs. Vertical cuts, captions and subtitles are usually part of it, since most people watch without sound. Many clients also take stills from the shoot for job ads and internal use. If you need focused films for particular teams or audiences, we plan that into the same shoot.

Anywhere from a few hours to several weeks, depending on what you are capturing. A single-site project with a handful of interviews can be done in a morning. We have also filmed across every state, including remote mining sites, where the shoot runs across multiple trips. The scope drives it, and we will tell you honestly what your goals actually require rather than proposing the largest version. Most projects sit at one or two days on site.

Yes. We are based in Sydney and film nationally, including regional and remote locations. Our work covers national construction firms, healthcare and NDIS providers, government departments, Australian technology companies, professional services firms, retirement living operators and global consumer brands. Multi-site organisations are common for us, and we plan the schedule so one trip captures as much as possible rather than returning repeatedly at your cost. We film where your people actually work, because the setting is part of the story.

It helps, because a film built on a clear promise knows what it is trying to say. That said, plenty of clients come to us without one and we work out the promise for the specific audience first, which is a lighter piece of work. What matters is that the film reflects something your employees would recognise as true, since a candidate who joins on the strength of a video and finds something different will leave again. If a fuller piece of work would serve you better, we will say so. Our EVP consulting page covers that.

It happens, and it matters less than people expect. Employee films tend to work because of what is said rather than who says it, and a story about the work holds up even once that person has moved on. We plan for it by filming several people rather than resting everything on one, so you always have alternatives. For content you expect to run for years, we will flag which pieces carry that risk before you commit to them.

This is the question worth asking early, because a film sitting on a careers page nobody visits does very little. Organic reach has fallen on every platform, so the people you most want to reach, the ones who are not looking yet, will not come across it by chance. We put employer brand films in front of specific job titles, employers and locations through paid campaigns, and retarget the people who watch with your job ads. Our recruitment marketing page covers how that works.