Thinking on employer brand and EVP.

Most organisations treat people as a cost to minimise. Why that happens, and what changes when you manage them as an investment instead.

When salary is the only thing candidates can see, someone will always outbid you. How to express the full value of working with you.

Likes and impressions won't win budget. How to tie your employer brand to the priorities your CEO already cares about.

New starters decide whether your EVP was true within weeks. Why the first 90 days matter so much, and the small fixes that protect them.

Most employer brand content is posted once and forgotten. Why amplification matters as much as the content itself.

Most job ads are written to screen people out. How to turn yours back into an ad, with examples.

Your people are the most trusted and far-reaching media channel you have. How to start an employee advocacy program that works.

People forget why they joined. Why showing them the impact of their work lifts engagement, retention and your employer brand.

The best employer brand campaign is being a great place to work. Why EVP work has to start with the employee experience.

Candidates believe your employees more than your careers page. Here's how to put your people at the centre of your employer brand.

Your organisation already has an employer brand. The job is finding out what it is, and your people can tell you.