Our Work | Employer Brand Case Studies | It's the People

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Camera screen showing an employee interview being filmed

50+

EVP and employer brand projects delivered

The best employer brand campaign is a great place to work. Our job is to find what is already true and tell it well.

Sean Withford, founder of It's the People

Sean Withford

Co-founder, It's the People

Two colleagues walking and talking in the office

An employer brand to attract health professionals to Northern Australia.

Hiring nurses and specialists in regional healthcare is one of the hardest talent challenges in the country. We built an EVP with the people of Townsville Hospital and Health Service, then delivered the brand, resources and training to use it.

Hiring nurses and specialists in a regional setting where talent is scarce and the roles are critical

An EVP built with executives, staff and First Nations and rural teams, approved by the board, then a full employer brand and training

EVP approved by the executive and board, then live across job ads, careers content and recruiter training

Revlon team gathered for an event in the office breakout space

A year-long calendar of activation, plus employer brand videos for each part of the business

Bringing Revlon's EVP to life with employer brand videos and an annual activation plan.

Revlon already had a clear EVP promise. We produced employer brand videos for each part of the organisation and a year-long activation plan to embed the promise inside and outside the business.

People chatting and laughing at an event stall

An EVP confirmed with employees, with clear guidance on how to express it for different parts of the workforce

Validating an EVP with depot, library, childcare and office teams at the City of Sydney.

The City of Sydney had developed an EVP and wanted to confirm it with its own people before using it. We ran consultation in the places they work, including sausage sizzles at depots.

A hipages employee in an orange shirt holding a mug in the office

Careers videos for each part of the business, backed by targeted recruitment marketing campaigns

Careers videos and campaigns to compete for engineering talent against global tech brands.

hipages is a successful Australian tech company competing for engineers with some of the largest tech employers in the world. We built an EVP around what makes it different, then produced the videos and campaigns to reach the right people.

Richard Crookes team celebrating with hard hats and an I love my job sign

Higher engagement in RCC's Culture Amp surveys, better retention and larger projects won

Higher engagement and retention at a national construction company.

Richard Crookes Constructions had grown into a major builder that talent did not yet recognise. We built an EVP with their people, then activated it through video, recruitment marketing and culture content.

Two colleagues laughing together over a laptop

One employer promise that works for village teams and corporate roles alike

A consistent EVP promise across 60 retirement villages.

Levande needed one employer promise that worked for village teams and corporate property and development roles. We built it from what their people said, then helped bring it to life.

Three colleagues laughing while working on laptops

Atturra came back for an employer brand refresh as the organisation grew through acquisitions

A refreshed EVP and new recruitment videos for a fast-growing IT services company.

Atturra has grown through acquisitions and new contracts since we first built its EVP. We are now refreshing its employer brand and producing recruitment videos to attract experienced technical talent.

Tradesperson in hi-vis chatting with a colleague on site

EVP built with corporate and project teams across Australia, plus a graduate video suite

An EVP to attract specialist tunnelling talent for major rail projects.

When Ghella wins a new joint venture, it can need hundreds of tunnelling specialists very quickly. We built an EVP from what its people said and produced graduate videos to reach the next generation.

Camera filming a presenter in a bright studio

Impressions across Bentleys' employer brand videos, with the top video past 430,000 views

More than 800,000 impressions on Bentleys' employer brand videos.

Bentleys wanted to compete for accounting and advisory talent against much larger firms. We built an EVP, a new careers page and a video suite, then put targeted advertising behind the videos.

Camera screen showing an employee interview being filmed

Views of PKF's careers videos

More than 500,000 views of PKF's careers videos.

PKF needed to stand out in a crowded accounting and advisory talent market. We built an EVP, a new careers page and a video suite, then used targeted YouTube campaigns to reach the right people.

Woman smiling at a meeting table

A promise the marketing team and the wider business were happy with

An EVP that fits alongside Miele's strong consumer brand.

Miele has one of the strongest consumer brands in its category. We worked closely with its marketing team to build an employee promise that respects that brand while describing what it is like to work there.

Man in a suit smiling over coffee

The talent acquisition team supported to carry the EVP through their ad writing

Job ads that carry the EVP for NSW Treasury's recruitment team.

NSW Treasury wanted its EVP to show up in the first thing candidates read. We worked directly with its talent acquisition team to improve the quality of its job ads and the way the EVP comes through them.

Two colleagues laughing together between desks

Great Workplace accreditation from WRK+ in 2024, with our support

An EVP and employer brand for a regional community services organisation.

Social Futures did not realise how strong an employer it already was. We built its EVP from employee interviews and a survey, then supported its path to a Great Workplace accreditation.

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