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Workshops and training

EVP workshops that get your leaders and teams on the same page.

We run EVP workshops and training for HR leaders, executives and talent teams, from building your EVP strategy to auditing how it shows up and training the people who write your job ads. We start with what you need and design the session around your organisation.

Book a 20-minute EVP chat

Every EVP workshop is built around your organisation.

We start with what you need.

We design it with you.

You leave with a plan to act on.

Getting leadership behind your EVP strategy early.

Before an EVP is written, it helps to agree what it needs to do for the organisation and who needs to believe in it. We facilitate employee value proposition workshops with your executive team, with employee working groups, or with both, to explore what people value, where the organisation is distinctive and what the EVP should help you achieve.
  • Executive sessions on what the EVP needs to achieve for the business
  • Employee working groups that test what people value and recognise
  • Reviewing the research and data you already hold
  • Agreeing the strategic direction before any wording is written
Book a 20-minute EVP chat
Who it’s for
HR and talent leaders starting or refreshing an EVP who want leadership and employees involved from the beginning.
Outcome
An agreed strategic direction for your EVP, backed by the people who will need to support it.
Colleagues in a meeting room seen through glass
Team gathered around a screen, smiling

Creating your EVP and pillars from your own employee data.

If you already hold employee data, such as survey results, focus group notes and exit interview themes, we use it as the raw material for a working session. Together with your HR and talent team, we turn what employees have said into your EVP and pillars, in your people's own words, so the result reflects what is true and your team understands how it was made.
  • Drawing out the language and themes in your employee data
  • Drafting the EVP promise and pillars together, in the room
  • Testing each pillar against what employees actually experience
  • Working out which pillars lead for which roles or parts of the business
Book a 20-minute EVP chat
Who it’s for
HR and talent teams who have done the employee research and want to turn it into an EVP they own.
Outcome
Draft EVP pillars and messaging built from your own data, which your team can take forward.

Finding where your EVP is landing, and where it isn't.

An EVP only works if people meet it. We audit your existing EVP brand activation, from your careers site, job ads and recruitment campaigns to onboarding and internal channels, then bring marketing, HR, talent, internal communications and leadership into one workshop to agree what to fix first and who owns it. It suits organisations whose EVP came from us, another firm or an internal team.
  • An audit of where your EVP shows up, and where it doesn't
  • Agreeing priorities and owners across every function involved
  • Choosing the measures you will report, such as cost per hire, time to fill and retention
  • An activation roadmap your teams can start on
Book a 20-minute EVP chat
Who it’s for
HR and talent leaders with an EVP in hand who want to know whether it is working.
Outcome
A clear view of how your EVP is landing, and an agreed plan to improve it.
Two attendees talking between sessions at the EVP Summit
Sean Withford speaking at the lectern at the EVP Summit

Job ad workshops that help recruiters write faster with AI.

The people who write your job ads and run your interviews carry your EVP to candidates. Our job ad writing workshops show recruiters and talent teams how to write ads that are persuasive and carry your EVP, and how to use AI to draft better ads faster while keeping them on brand. We also train hiring managers to describe the role and team honestly, so the experience matches what candidates were promised.
  • Job ad writing that opens with what the role offers and carries your EVP
  • Using AI to draft on-brand job ads faster, with prompts built from your EVP
  • Hiring manager sessions on describing the team and role in their own words
  • Practising on roles you are hiring for now
Book a 20-minute EVP chat
Who it’s for
Talent acquisition teams and recruiters first, and the hiring managers they work with.
Outcome
Teams who write clear, distinctive ads faster, and managers who represent the organisation with confidence.

Learn from peers at Australia's largest dedicated EVP event.

We organise and host the Australian EVP Summit, Australia's largest dedicated EVP event, bringing together around 150 HR and talent leaders each year. Speakers have come from organisations like Canva, Westpac, Deloitte, Indeed, LinkedIn, DocuSign, Reward Gateway, Revlon, City of Sydney and hipages. Through the year we also run webinars and events on EVP and employer brand topics, so your team can keep learning between projects.

  • The Australian EVP Summit, a full day of speakers and practical sessions

  • Webinars on EVP and employer brand topics

  • In-person events for HR and talent leaders

Book a 20-minute EVP chat

Who it’s for

HR and talent leaders who want to learn from peers and see what other organisations are doing.

Outcome

Fresh ideas and real examples from organisations facing the same challenges.

Sean Withford presenting to a full room at the EVP Summit

Self-assessment

See where your EVP is strong, and where it needs work.

The EVP Strength Finder shows where your EVP is strong and where it could work harder, so you have a clear starting point before we talk.

Take the EVP Strength Finder
FAQ

Questions HR leaders ask about EVP workshops.

The things HR and talent leaders ask most before booking a session. If yours is not here, bring it to the call.
Who are the workshops and training for?
Mostly HR and talent leaders, though we often include executives, marketing, internal communications and employee working groups, because an EVP works best when more than one team understands it. Some sessions are for a single group, such as a talent team learning to write better job ads. Others bring several groups into one room. When we talk, we will suggest who should be there based on what you want to achieve.
Do we need an EVP before we book a workshop?
No. Some organisations come to us with an EVP they would like to put to work, some have one that is a few years old, and some have never defined one. We can run a session that starts from wherever you are. If a smaller piece of work would serve you better than a larger one, we will say so.
Can you run a workshop with our executive team?
Yes. Executive sessions are a good way to agree what the EVP needs to achieve for the business before any wording is written, and they make it easier to get support later. We can run them on their own or alongside sessions with employee working groups, so leadership and employee views are both in the room.
What does an EVP activation audit look at?
Everywhere a candidate or employee should meet your EVP, from your careers site, job ads and recruitment campaigns to onboarding, internal communications and how managers talk about the organisation. We look at what is landing, what has drifted and what is missing, then work with your teams on what to fix first.
How is job ad writing training different from just using AI?
AI tools are useful for drafting and editing, and our training shows your team how to use them well. The difficulty is that when many organisations use the same tools with similar prompts, the ads start to sound alike. The training focuses on what goes into the ad first, which is your EVP and what the role really offers, then on prompts and editing so the result is faster to write and still sounds like you.
How do we choose between a workshop and a full EVP project?
A workshop suits teams who want to agree a direction, turn their own data into pillars, or get their functions aligned before committing budget. A project suits organisations who need an EVP researched and written, usually with employee consultation behind it. A session can be a first step towards a project, and for some teams it is all they need. You can read more on our EVP consulting page.
What is the Australian EVP Summit?
The Australian EVP Summit is Australia's largest dedicated EVP event, which we organise and host. Around 150 HR and talent leaders join us each year for a full day of speakers and practical sessions. Other HR events include EVP tracks, but this is the one event dedicated to it. Speakers have come from organisations like Canva, Westpac, Deloitte, Indeed, LinkedIn, DocuSign, Reward Gateway, Revlon, City of Sydney and hipages. We also run webinars and events through the year.
What does it cost?
It depends on the type of session, how many people take part and how much preparation your organisation needs. We would rather give you a clear figure after a short conversation than a range that may not fit. Tell us what you are weighing up and we will help you see what each option would give you.
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Book a 20-minute EVP chat

Let's design a session for your team.

A 20-minute conversation is enough to work out which session, if any, would help most.
Sean Withford, founder of It's the People
Sean Withford
Co-founder, It's the People