A refreshed EVP and new recruitment videos for a fast-growing IT services company.

Atturra has grown through acquisitions and new contracts since we first built its EVP. We are now refreshing its employer brand and producing recruitment videos to attract experienced technical talent.

Result

2nd EVP

Atturra came back for an employer brand refresh as the organisation grew through acquisitions

Challenge

Growing quickly through acquisitions and new contracts, so the original employer story no longer described the organisation

Solution

Growing quickly through acquisitions and new contracts, so the original employer story no longer described the organisation

Company

Atturra

Industry

IT services

Services

EVP development, employer brand refresh, recruitment marketing collateral, recruitment video production

Atturra is an ASX-listed Australian technology company. It provides advisory, consulting and IT services to major organisations, including government departments, local councils, defence, utilities and the education sector.

The challenge.

We first worked with Atturra around four years ago, when it had recently listed on the ASX and wanted to attract new people to support its growth. At that point it had around 500 people.

Since then it has grown a great deal. Some of that growth came organically, and a lot of it came through acquisitions of specialist IT providers and new contracts. Atturra now has around 1,500 people, many of whom joined through acquired companies with their own specialisms and ways of working. The employer story we wrote four years ago described a much smaller organisation, so it was time to tell the story of the one that exists today.

What we did.

In the first engagement, we developed Atturra's EVP to help it attract new people and keep growing. We then produced a suite of recruitment marketing collateral to put that promise in front of candidates.

In the second engagement, we are refreshing the employer brand and producing a new suite of creative assets, with a focus on recruitment videos. The videos celebrate the work of Atturra's people and tell the story of an organisation that has grown through new specialisms and contracts.

Atturra will use the videos in three ways:

On its careers page, so candidates can see and hear from the people they would work with
Embedded in job ads, so the story is part of the first impression
In recruitment marketing aimed at people working at other IT services organisations, to move Atturra into their consideration set

The aim is for Atturra to be the first choice for experienced IT and technical talent when they decide where to work next.

The outcome.

Atturra has grown significantly since we first worked together, and it has come back to us to bring its employer brand up to date. The refreshed brand and recruitment videos are now being rolled out, and we will update this case study as results come in.

If you're working through a similar stage of growth, you can read more about our recruitment video production.

For more on the thinking behind this work, read Candidates trust your people more than your careers page.